Digipack - How Ed Sheeran promotes himselves

When Ed Sheeran  releases a new song or a new version he puts a copy of it on his website(http://edsheeran.com/). People have commented on different parts of the song which they like.
You can also buy songs on the site and you can pre-order some songs.

On this website there is also a store where you can buy Music, Clothing and Accessories. In the music part you can buy CDs, Vinyl (12" or 7") and MP3s. You can buy a whole album or just one song. They have all the different album covers so you can tell them apart in a visual way.

This is one of the main pictures on the website (it is on every page), it is also the song cover for 'The A Team' one of his best/well know tracks. The picture has a pencil effect on it and this is carried on with the title.

I think that this will a good thing to have the same consistent effects because it shows unity.